Friday, April 11th, I was able to watch roughly 1 hour's worth of television. Within the 1 hour of off-on watching, I saw three attacks by women on the equal pay narrative. These attacks were coming from commentators on "liberal" media outlets.
Although these women stated there is no inequality in pay for women, all I heard was "Shut that shyt down now." The GOP may not be the most savvy when it comes to new media but they have traditional media on lock. These women were on various media outlets to stop the narrative of inequality of pay from gaining traction.
It is my view, this effort by the GOP will fail for the GOP still fails to understand women. Girls may be gullible but women are much more complex in thinking. It is offensive to me, as a woman, to see upper middleclass to wealthy women on television speaking on behalf of GOP against equality of pay. The GOP will not sway women with this current plan of attack.
The best counter attack message the GOP could offer is job protection for women who miss work because they are primary caregivers in their families. The GOP should speak to efforts to ensure affordable child care options for working women. The GOP should speak to the good of the ACA in lowering the cost of birth control pills. These are only a few options available to the GOP for courting women.
However, screaming "Shut that equal pay shyt down" via MSM is not helping GOP win the votes of women. IMHO